In June 2015 Canmore Community Cruisers (CCC) launched SafeRoads with close to $14,000 funding from Alberta Traffic and Safety Program. The mandate of the program is to champion safe roads for all users, but primarily drivers, pedestrians and cyclists. Ten volunteer SafeRoad hosts were recruited and nine trained in CanBike traffic safety. The hosts staffed a booth for eight hours at twelve weekly market days, three Folk Festival days, one WILD day, and had a Canada Day exhibit. They also hosted several evening and weekend ride-arounds as well as one tour with Town of Canmore engineers. Hosts dispensed safety gear and tips, traded insights about and learned reactions to developing bike infrastructure, and performed ABC bike safety checks.
SafeRoads reached over 1,600 people; distributed hundreds of bells, honka-hootas, lights, reflectors, water bottles, treats and safety publications; gathered hundreds of quotes from visitors and residents all while educating everyone in safe-road-practices. Children embraced the Spin to Win game as an invitation to learn.
CCC and SafeRoads extended our reach by participating actively in social media campaigns on Facebook and Twitter. We also received newspaper coverage as part of a double page spread on cycling infrastructure in Canmore.
In September 2015 CCC hosted the 3rd annual Alberta Bicycle Commuters Conference in which we showcased our SafeRoads project to other Alberta communities and provincial government representatives. The presentation was also distributed electronically to about twenty-five cycling organizations.